15 Tactics to Promote Your Shopify Store
While there are plenty of ways to market your Shopify store, I would strongly recommend following these tactics:
Tip 1: Perform Extensive Research in Advance
This is the golden rule of marketing. Before you start implementing any shopify marketing tactics, make sure you perform extensive research regarding your customers. You can start by identifying your target audience and narrow them based on their age, location, gender, preferences, and so on.
Furthermore, you can also come up with dedicated customer personas to work on more effective campaigns. Also, before you launch your campaigns, you can always do A/B testing to identify what works and what not.
Tip 2: Identify Marketing & Content Trends
Once you have identified your customers, it is time to dig a little deeper. Most experts recommend identifying the ongoing marketing and content trends so that you can instantly ride that wave.
The best way to do that is by using tools like Google Trends or Twitter Trends. You can also head to Google’s Keyword Planner to know the kind of keywords your audience look for while searching for similar products. Besides that, I also recommend doing a competitive analysis to find out how your competitors are performing and what their marketing strategies are.
Tip 3: Follow an Aggressive Content Marketing Strategy
Great! Once you have all the needed data, you can start implementing your shopify marketing strategy. At first, I recommend focusing on your content strategy as it can be the pillar for every other marketing model. You can see more content tools that can help you do it fast.
For this, you can come up with quarterly and annual content marketing plans. This will include the types of content collaterals you plan to publish and your overall objectives. Also, while planning your content, make sure you think from the perspective of your audience and try to set up a consistent voice.
Tip 4: Leverage Live Shopping Platforms
Live shopping is making headlines these days and is often considered the future of shopping. After all, it provides one of the best ways to leverage social platforms for online shopping.
Therefore, you should not miss out on this opportunity and explore the universe of live shopping. You can directly do this on social platforms like Facebook or Twitter. Shopify also lets us integrate live shopping apps (like Channelize) that can make your job a whole lot easier.
Tip 5: Set up Buyable Pins on Pinterest
Pinterest can be a goldmine for online marketers. Not only will it help you reach out to your audience directly, but you can easily redirect them to your online store.
To do this, you can simply set up buyable pins on Pinterest. The process is quite simple – you just have to head to Pinterest and upload your product images. You can enter some crucial details about the product and then add a call-to-action (like a “Buy Now” button). In this way, when a user hits the “Buy Now” button, they will automatically be redirected to your product page.
Tip 6: Integrate Google Shopping & Google Ads
If you want to promote your products on Google, then you must utilize the Google Shopping tool. You can just install the Google Shopping app on your Shopify dashboard by visiting its app store. Afterward, you can explore your Google Merchant Center CSS dashboard to list your products for Google Shopping.
Besides that, you can also explore paid advertising on Google to give your product a boost. With Google Ads, you can identify keywords and bid on them accordingly so that you directly reach out to your audience.
Tip 7: Implement Best SEO Practices
Search Engine Optimization (SEO) consists of various practices in which we improve our presence on search engines like Google and Bing. Once you have set up your content marketing strategy, you need to integrate it with SEO practices and SEO Tools.
For instance, you can dig up appropriate keywords and come up with specific content pieces for them. You can implement various on-page and off-page SEO practices to get better results. Shopify also has a wide range of SEO apps (like the Yoast SEO) that you can consider using.
Tip 8: Follow a Complete Email Marketing Campaign
A lot of marketers make the rookie mistake of underestimating the power of email marketing. Therefore, in your Shopify marketing campaign, you must include email marketing and focus on coming up with different strategies.
For example, whenever you are coming up with a big promotional offer, you can inform your audience in advance via emails. It can also help you retarget your audience and recover the abandoned carts in your store.
Tip 9: Create Social Proof with Instagram Feeds
If you are just starting an online Shopify store, then you might already know how tough it can be to get new customers. Most new users look for authentic proof that you can easily get by embedding an Instagram feed.
To do this, you can just install any reliable Shopify app on your dashboard (like Instafeed). This will let you embed all kinds of Instagram feeds on your product store. Using the app, you can also directly sell products from your Instagram page.
Tip 10: Start Selling on Facebook
Apart from Instagram, you can also take the assistance of Facebook to start selling your products. Using the inbuilt features of Shopify, you can simply link your Facebook page and convert it to an online social store. In this way, your audience on Facebook can directly browse your catalog and order products without leaving the platform.
Tip 11: Push Referral Marketing
Referral marketing is one of the best ways to get new customers. You can come up with a dedicated referral scheme in which your existing customers would get benefits to refer their friends (like tempting discounts or in-store coins). In this way, you can easily convert your customers into your brand ambassadors for an organic marketing strategy.
Tip 12: Keep Running Contests & Giveaways
This is another Shopify marketing tactic that is often implemented by various store owners. After all, who doesn’t like contests and giveaways, right? You can host annual or quarterly giveaways on your store that would lure more customers.
With giveaways, you can also obtain a lot of email IDs that you can later use to generate more leads. Just make sure you come up with transparent contests and post respective rules in advance to avoid any unwanted hassle.
Tip 13: Partner with Influencers
Needless to say, influencer marketing is another powerful tool to instantly reach out to your target audience. There are plenty of third-party websites that you can explore where you can directly connect to relevant influencers.
You can try to maintain long-term relationships with influencers so that you can instantly reach out to your target audience without complicated marketing channels. Although, there are plenty of platforms to collaborate with influencers, Instagram, Facebook, YouTube, and Twitter are some of the top picks.
Tip 14: Set up an Affiliate Marketing Program
Just like influencer marketing, affiliate marketing is another popular tactic that you should include in your shopify marketing strategy. In this, you can collaborate with numerous affiliates who would do all the heavy lifting for you.
They will generate content and reach out to different leads to promote your product. In return, you can simply cut them a dedicated commission. As a result, it would be a win-win situation for everyone!
Tip 15: Make the Most of Shopify Apps
Lastly, you should leverage the wide range of apps that are available on Shopify. From coming up with landing pages to performing A/B testing, you can find apps for almost everything. Feel free to explore the Shopify App Store to try all sorts of apps that can meet your overall marketing requirements in no time.
Conclusion about Promote Your Shopify Store
So what are you waiting for? Go ahead and explore these 15 Tactics to Promote Your Shopify Store. If it might seem a bit overwhelming at first, then you can simply focus on key marketing areas, to begin with. Set up your social media channels, focus on content pillars, and experiment a little with Google Ads before going all in.
Besides that, you can manage your dropshipping store easily with a tool like Tool 5 Dollar. Simply integrate it with your shopify account to find the best products to sell and manage everything on the go.
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